FREE Small Business Brown Bag: Marketing Plan Basics

Solid Businesses use Marketing Plans. Attend this FREE workshop to learn how to create your plan in 6 easy steps with Marketing Strategist Bryce Root. 

Busy business owners don't have time to read an entire book on creating a marketing plan, so we've have narrowed the process down to six easy steps to to help you become more proactive with your marketing. We'll walk you through how to easily construct your plan, plus we'll give you the tools and resources to do it. By attending this interactive class, you'll learn how to be more strategic and efficient with your marketing budget. This session is perfect for startups, long-standing businesses, and those wanting to discover how to easily step up their marketing game.

As a career marketing strategist, Bryce Root has held many marketing roles for organizations ranging from non-profits to global ad agencies and large-scale retail destinations attracting shoppers in the tens of millions. Over the last 20 years, Bryce has developed his highly diverse skill set into programs to help California’s ever-growing Central Coast business community. As the owner of a regional business marketing consultancy, Bryce provides comprehensive marketing services to new and established businesses across all industries who want to elevate their traffic, sales, and overall brand exposure and it’s this unique experience that he brings to his work with the SBDC.

Bryce graduated with a BA degree from Pacific Lutheran University in Recreation Management and Exercise Science, which he used to open his own professional cycling coaching business upon graduation while four short years later he graduated from the University of San Francisco with a MA degree in Sports Business with a concentration in Sports Marketing.

What: Marketing Plan Basics
Where: Santa Cruz Downtown Library: Upstairs Meeting Room
When: Wednesday, March 14 at noon
Cost: FREE!

Register here:

Wednesday, March 14, 2018 at 12:00pm to 1:00pm

Santa Cruz Downtown Public Library, Upstairs Meeting Room
224 Church Street Santa Cruz, CA 95060

Event Type

Community Event, Workshop & Lecture

Target Audience

18+, Young Adult






Downtown Santa Cruz, Santa Cruz


business, Marketing, marketing plan, business development



Santa Cruz Small Business Development Center
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Recent Activity

fab fusion

fab fusion 12/11/2018

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Bella Muskett

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APK Trendz 8/20/2018

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Event Registration Required

This event requires registration.